Content Marketing: The Rule of Thirds
Content Marketing: The Rule of Thirds Competition for a customer’s time has never been higher. But at the same time, jumping into the marketing mix has never been easier. But how much do I spend? And where do I spend it? Michael Brenner, owner of NewsCred, a content marketing software company, shares his formula: the “Rule of Thirds.” We’ll break it into three steps. First: Assign a marketing budget The amount is up to you and depends greatly on your industry…but have something! The key is to allocate a certain amount of money each month, quarter or year—depending on your budget...
Read MoreSmall Businesses Are Winning Big
Small Businesses Are Winning Big There is good news out there for small business in the United States! Often seemingly living in the (large) shadows of big box stores and large corporations, a 2015 Cox Consumer Pulse survey on small business showed that 92 percent of consumers around the USA shop at a small business at least once a week. The survey found that 46 percent shopped small businesses three or more times a week. With a recent shift toward improving communities and business at home, more and more consumers are making the effort to “shop small” by patronizing local, small...
Read More5 Things You Should Know About Social Media
5 Things You Should Know About Social Media Everyone knows that social media has been changing the way the world works–especially in business. Marketing just ten years ago isn’t the same as it is today. Here’s a few quick tips from Entrepreneur columnist, John Rampton, that will help educate your business’ social media decisions. 1. Facebook is moving towards an older demographic Rampton shares the following on Facebook users: “According to an infographic produced by Adweek using data from eMarketer detailing the demographic trends in social media for 2016,...
Read MoreThe “Founder’s Mentality”
The Founder’s Mentality Remember the days where you woke up excited, energized and optimistic about your business? When there was vitality, innovation and agility? Now you wake up, slump through your morning routine and drag into work to face all of your day’s challenges. There are endless meetings, approvals to sign, phone calls to answer and emails to reply to. And you wonder how this is any different than the corporate job you so readily avoided when you began your own company. The remedy? Bain & Company calls it the “Founder’s Mentality.” They teach: “Young disruptive...
Read MoreMarket Disruption and How to Confront It
Market Disruption and How to Confront It So you’ve owned your business for five, ten maybe twenty years and things are going along just fine. Then suddenly a new way of doing things comes along. The internet, mobile devices, a new type of forklift that’s ten times lighter, but just as strong as yours—whatever it may be—and now things have changed. People don’t want to come to your office for an initial consultation, they want to pick you from your website, and now they want the work done twice as fast for the same cost. Welcome to the world of disruptive technologies—new developments...
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