2016: A Year of Innovation
2016: A Year of Innovation Innovation is quite the buzzword these days–and with good reason. In this fast changing, digital era, creative change is constantly happening in the business world. For some, being innovative or creative in a business environment may come easily, but what if you feel like you’re more of the “put your head down and get it done” kind of person? Here’s what Jeffery Dyer, Hal Gregersen and Clayton Christensen have to say. As a result of an extensive study of some of the most innovative entrepreneurs in recent years they share:...
Read MoreInterest Rate Changes: What an Entrepreneur Needs to Know
Interest Rate Changes: What an Entrepreneur Needs to Know We’ve all seen the headlines popping up on our news feeds, in the paper and in friendly conversations. But why should I care about the Fed changing it’s key interest rate? Well, here’s a brief overview of the implications of interest rate changes on your small business. First off, the Fed’s decision to raise rates is a good sign. The Fed will only do this when it strongly believes the economy is very healthy and growing well. In fact, that’s one of the biggest reasons they raise rates. If the economy is expanding too...
Read MoreThe Profit Cycle
The Profit Cycle As a small business owner, investing in your people can sometimes seem far away from the bottom line. In this cycle, shared by Bob Nilsen, former President of Burger King and current CEO of Cafe Rio, the payoff of investment in employee training, morale and well-being is clear. Here’s a quick summary: 1. Invest in your people, helping them become trained and happy 2. Your people will treat your customers well 3. Satisfied customers generate sales 4. Sales generate profits 5. Profits can the be reinvested into your people, your customers, sales...
Read MoreAmazing Customer Service
Amazing Customer Service Experience #1: After spending some time in the yard, my brother-in-law, father-in-law and I decided to head to Subway to get some lunch. My father-in-law was nice enough to foot the bill but unfortunately he’d forgotten his rewards card at home. The cashier told him not to worry and that he could get a new card, go online and merge it with the old one once we got back to the house. After 45 frustrating minutes of trying to get the two cards merged online, we gave up—I’m a tech savvy guy and I literally couldn’t figure it out. Contrast that to another...
Read MoreMobile Marketing for Small Business
Mobile Marketing for Small Business Successful mobile marketing is a delicate balancing act. It is easy to set up and automate but can quickly overwhelm and turn off customers if the messages are sent too often or with the wrong type of content. A recent Bloomberg Business article noted that most cell phone owners are willing to share their personal data with merchants if they will be getting things like coupons and discounts. The article also highlighted 6 mobile marketing tips, specifically for small business owners. 1. Focus on customers. Make sure that you play into how customers...
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