5 Things You Should Know About Social Media
5 Things You Should Know About Social Media Everyone knows that social media has been changing the way the world works–especially in business. Marketing just ten years ago isn’t the same as it is today. Here’s a few quick tips from Entrepreneur columnist, John Rampton, that will help educate your business’ social media decisions. 1. Facebook is moving towards an older demographic Rampton shares the following on Facebook users: “According to an infographic produced by Adweek using data from eMarketer detailing the demographic trends in social media for 2016,...
Read MoreTips for Hiring Top Talent
Tips for Hiring Top Talent Every business owner knows how difficult, time consuming and expensive the hiring process can be. And on the other hand, every business owner knows how powerful and impactful a great new hire can be for the business. For that reason Andre Lavoie, CEO and Co-Founder of ClearCompany offers his advice on hiring. Here are his five key points: 1. Avoid basic, run-of-the-mill searches. “Generic skill or technical-based searches, while applicable, will result in people who simply mention those terms in their resumes. Instead, try including detailed...
Read MoreThe “Founder’s Mentality”
The Founder’s Mentality Remember the days where you woke up excited, energized and optimistic about your business? When there was vitality, innovation and agility? Now you wake up, slump through your morning routine and drag into work to face all of your day’s challenges. There are endless meetings, approvals to sign, phone calls to answer and emails to reply to. And you wonder how this is any different than the corporate job you so readily avoided when you began your own company. The remedy? Bain & Company calls it the “Founder’s Mentality.” They teach: “Young disruptive...
Read MoreBoost Your Brain Power
Boost Your Brain Power The mind is a muscle and according to a recent article published in Success Magazine, our brains start to power down in our early 40s! I imagine that like me, everyone wants to hang on to that brain power and do whatever it takes to make that “mind muscle” work for you. Lets identify some of the things that contribute to this mind weakening and talk about how to avoid them. Contributors to diminished brain power: Frequently and quickly switching back and forth between tasks Over focusing, remembering every little detail The need to instantly respond to...
Read MoreMarket Disruption and How to Confront It
Market Disruption and How to Confront It So you’ve owned your business for five, ten maybe twenty years and things are going along just fine. Then suddenly a new way of doing things comes along. The internet, mobile devices, a new type of forklift that’s ten times lighter, but just as strong as yours—whatever it may be—and now things have changed. People don’t want to come to your office for an initial consultation, they want to pick you from your website, and now they want the work done twice as fast for the same cost. Welcome to the world of disruptive technologies—new developments...
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