Amazing Customer Service
Amazing Customer Service Experience #1: After spending some time in the yard, my brother-in-law, father-in-law and I decided to head to Subway to get some lunch. My father-in-law was nice enough to foot the bill but unfortunately he’d forgotten his rewards card at home. The cashier told him not to worry and that he could get a new card, go online and merge it with the old one once we got back to the house. After 45 frustrating minutes of trying to get the two cards merged online, we gave up—I’m a tech savvy guy and I literally couldn’t figure it out. Contrast that to another...
Read MoreMobile Marketing for Small Business
Mobile Marketing for Small Business Successful mobile marketing is a delicate balancing act. It is easy to set up and automate but can quickly overwhelm and turn off customers if the messages are sent too often or with the wrong type of content. A recent Bloomberg Business article noted that most cell phone owners are willing to share their personal data with merchants if they will be getting things like coupons and discounts. The article also highlighted 6 mobile marketing tips, specifically for small business owners. 1. Focus on customers. Make sure that you play into how customers...
Read MoreContent Marketing: The Rule of Thirds
Content Marketing: The Rule of Thirds Competition for a customer’s time has never been higher. But at the same time, jumping into the marketing mix has never been easier. But how much do I spend? And where do I spend it? Michael Brenner, owner of NewsCred, a content marketing software company, shares his formula: the “Rule of Thirds.” We’ll break it into three steps. First: Assign a marketing budget The amount is up to you and depends greatly on your industry…but have something! The key is to allocate a certain amount of money each month, quarter or year—depending on your budget...
Read MoreSmall Businesses Are Winning Big
Small Businesses Are Winning Big There is good news out there for small business in the United States! Often seemingly living in the (large) shadows of big box stores and large corporations, a 2015 Cox Consumer Pulse survey on small business showed that 92 percent of consumers around the USA shop at a small business at least once a week. The survey found that 46 percent shopped small businesses three or more times a week. With a recent shift toward improving communities and business at home, more and more consumers are making the effort to “shop small” by patronizing local, small...
Read More5 Things You Should Know About Social Media
5 Things You Should Know About Social Media Everyone knows that social media has been changing the way the world works–especially in business. Marketing just ten years ago isn’t the same as it is today. Here’s a few quick tips from Entrepreneur columnist, John Rampton, that will help educate your business’ social media decisions. 1. Facebook is moving towards an older demographic Rampton shares the following on Facebook users: “According to an infographic produced by Adweek using data from eMarketer detailing the demographic trends in social media for 2016,...
Read MoreTips for Hiring Top Talent
Tips for Hiring Top Talent Every business owner knows how difficult, time consuming and expensive the hiring process can be. And on the other hand, every business owner knows how powerful and impactful a great new hire can be for the business. For that reason Andre Lavoie, CEO and Co-Founder of ClearCompany offers his advice on hiring. Here are his five key points: 1. Avoid basic, run-of-the-mill searches. “Generic skill or technical-based searches, while applicable, will result in people who simply mention those terms in their resumes. Instead, try including detailed...
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