Content Marketing: The Rule of Thirds
Content Marketing: The Rule of Thirds Competition for a customer’s time has never been higher. But at the same time, jumping into the marketing mix has never been easier. But how much do I spend? And where do I spend it? Michael Brenner, owner of NewsCred, a content marketing software company, shares his formula: the “Rule of Thirds.” We’ll break it into three steps. First: Assign a marketing budget The amount is up to you and depends greatly on your industry…but have something! The key is to allocate a certain amount of money each month, quarter or year—depending on your budget...
Read More5 Things You Should Know About Social Media
5 Things You Should Know About Social Media Everyone knows that social media has been changing the way the world works–especially in business. Marketing just ten years ago isn’t the same as it is today. Here’s a few quick tips from Entrepreneur columnist, John Rampton, that will help educate your business’ social media decisions. 1. Facebook is moving towards an older demographic Rampton shares the following on Facebook users: “According to an infographic produced by Adweek using data from eMarketer detailing the demographic trends in social media for 2016,...
Read MoreThe “Founder’s Mentality”
The Founder’s Mentality Remember the days where you woke up excited, energized and optimistic about your business? When there was vitality, innovation and agility? Now you wake up, slump through your morning routine and drag into work to face all of your day’s challenges. There are endless meetings, approvals to sign, phone calls to answer and emails to reply to. And you wonder how this is any different than the corporate job you so readily avoided when you began your own company. The remedy? Bain & Company calls it the “Founder’s Mentality.” They teach: “Young disruptive...
Read MoreMarket Disruption and How to Confront It
Market Disruption and How to Confront It So you’ve owned your business for five, ten maybe twenty years and things are going along just fine. Then suddenly a new way of doing things comes along. The internet, mobile devices, a new type of forklift that’s ten times lighter, but just as strong as yours—whatever it may be—and now things have changed. People don’t want to come to your office for an initial consultation, they want to pick you from your website, and now they want the work done twice as fast for the same cost. Welcome to the world of disruptive technologies—new developments...
Read MoreEntrepreneur Tax Tip III: 5 Quick Tips to Get Ready Now!
Entrepreneur Tax Tip III: 5 Quick Tips to Get Ready Now! You may be confused as to why this post is coming out now that the tax deadline has passed. To that, we answer, 2013’s has passed, yes. But 2014’s is on its way! That’s why we’re going to give 5 quick tips, adopted from Amrik Andhawa, Entrepreneur columnist, to help next tax season go easier (full article here). 1. Get organized Amrik, entrepreneur and product developer himself, suggests having standardized formatting for invoices and other legal documents as well as designating a good place to keep necessary documents, more...
Read MoreEntrepreneur Tax Tip II: Meals
Entrepreneur Tax Tip II: Meals Meals can be a complicated deduction so we’re going to provide you with 5 tips for doing it right from small business expert, Barbara Weltman (see full article here). Only 50 percent is deductible “To be treated as a deductible cost at 50 percent, the meal must be directly related to the conduct of your business or the meal must directly precede or follow a substantial business discussion. For example, you’re trying to convince a prospect to do business with you in a meeting in your office. Following your presentation, you take the prospect...
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