Content Marketing: The Rule of Thirds
Content Marketing: The Rule of Thirds Competition for a customer’s time has never been higher. But at the same time, jumping into the marketing mix has never been easier. But how much do I spend? And where do I spend it? Michael Brenner, owner of NewsCred, a content marketing software company, shares his formula: the “Rule of Thirds.” We’ll break it into three steps. First: Assign a marketing budget The amount is up to you and depends greatly on your industry…but have something! The key is to allocate a certain amount of money each month, quarter or year—depending on your budget...
Read MoreToday’s Tip for Success: Get Some Sleep!
Today’s Tip for Success: Get Some Sleep! Do you ever feel like this guy? Well, you’re not alone. The Gallup Organization reports that roughly 59%of Americans don’t get enough sleep. But what are the consequences? Can’t you just barrel through the day and “tough it out?” Ron Friedman, Harvard Business Review contributor, disagrees. He shares, “Missing sleep worsens your mood, weakens your memory, and harms your decision-making all day long. It scatters your focus, prevents you from thinking flexibly, and makes you more susceptible to...
Read More5 Things You Should Know About Social Media
5 Things You Should Know About Social Media Everyone knows that social media has been changing the way the world works–especially in business. Marketing just ten years ago isn’t the same as it is today. Here’s a few quick tips from Entrepreneur columnist, John Rampton, that will help educate your business’ social media decisions. 1. Facebook is moving towards an older demographic Rampton shares the following on Facebook users: “According to an infographic produced by Adweek using data from eMarketer detailing the demographic trends in social media for 2016,...
Read MoreTime Management: How to Find Time
Time Management: How to Find Time We live in a busy world and time is always of the essence. There is so much to do, so little time to do it. We often find ourselves saying “If only I had more time!” Well, if like most, you are on the constant hunt for more time, read on as we highlight some key points from Darren Hardy’s recent article “How to Wind the Ward Against the Clock” published in Success Magazine. Hardy points out that, really, we ALL- Oprah, the guy who never gets anything done, the busy mom who somehow raises 9 kids and get them...
Read MoreTips for Hiring Top Talent
Tips for Hiring Top Talent Every business owner knows how difficult, time consuming and expensive the hiring process can be. And on the other hand, every business owner knows how powerful and impactful a great new hire can be for the business. For that reason Andre Lavoie, CEO and Co-Founder of ClearCompany offers his advice on hiring. Here are his five key points: 1. Avoid basic, run-of-the-mill searches. “Generic skill or technical-based searches, while applicable, will result in people who simply mention those terms in their resumes. Instead, try including detailed...
Read MoreThe “Founder’s Mentality”
The Founder’s Mentality Remember the days where you woke up excited, energized and optimistic about your business? When there was vitality, innovation and agility? Now you wake up, slump through your morning routine and drag into work to face all of your day’s challenges. There are endless meetings, approvals to sign, phone calls to answer and emails to reply to. And you wonder how this is any different than the corporate job you so readily avoided when you began your own company. The remedy? Bain & Company calls it the “Founder’s Mentality.” They teach: “Young disruptive...
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